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LUCKY EMMA
BLIND BOX SERIES
Born from the magical tree of wishes, Lucky Emma blends detailed artistry, rich storytelling, and mystery-box excitement. She’s not just a collectible — she’s a character with lore, charm, and the kind of emotional connection that inspires repeat visits, viral buzz, and complete set chases.
This is more than a launch. It’s the beginning of what we believe will be the next phenomenon in character-driven collectibles — one that brings enchantment to fans and opportunity to partners at a scale that’s both powerful and fast-moving.
The Lucky Emma Collection has arrived, bringing a whirlwind of charm, magic, and irresistible collectability! Fresh from the enchanted forest, Emma is ready to steal hearts, fill shelves, and spark a frenzy your customers won’t be able to resist and... the buzz for what’s coming next has already begun!
Now, we’re giving you the same head start with Lucky Emma. This isn’t just another product drop — it’s your chance to take the lead before the rest of the market even knows what’s coming.
We’re not just putting a product in your hands — we’re handing you a moment to own, a conversation to lead, and a customer base that’s already primed to say “yes.”
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(CLICKING ON EACH COLLECTION LETS YOU EXPLORE AND EXPERIENCE THE CHARACTERS UP CLOSE)
Upset Duck is more than a character, it is a retail engine. Each series has its own distinct identity and theme, which means every new wave feels fresh while still staying rooted in the brand’s DNA. For retailers, this translates into reliable sell-through, repeat visits, and displays that command attention on the shelf.
For collectors, the appeal runs even deeper. Every duck feels personal, representing moods, frustrations, or quirks they recognize in themselves. The variety across seven series keeps fans chasing the next release, trading with friends, and proudly showing off full sets.
The combination of emotional relatability, strong design language, and evergreen expansion ensures Upset Duck is not just a toy line but a long-term IP that builds loyalty and momentum with every new drop.
LIKE WHAT YOU SAW?
To truly understand the scale and excitement behind Lucky Emma, take a look at her presence on the global stage. The video below captures Emma’s booth at an international trade show, where the collection drew crowds, created buzz, and showcased its charm to industry buyers and fans alike. It’s a glimpse into the world that’s turning heads across markets — a brand built on design, emotion, and undeniable shelf appeal.
TOP TRENDING BLIND BOX BRAND
